Global Affective Computing Market: Market Research by Knowledge Sourcing Intelligence


Evolution of Affective Computing Market

Affective Computing, also referred to as emotional artificial intelligence is an interaction of humans and computers in which the computer can detect a user’s emotions and other stimuli and respond to them accordingly. The device can understand the emotions of human beings, analyze and help them to take decisions accordingly. For instance, the device can interpret when a student encounters some problem while learning a particular subject and then, it can redirect the student to various forms of resources that can aid the student to solve the problem. Many ancillary devices such as cameras or sensors provide the input data to various algorithms to identify a user’s emotional condition. The affective computing solutions can also reciprocate to subtle or subconscious clues of users with the help of appropriate IT systems and devices and provide users with effective interactions. The market for global affective computing will be driven by increased use of wearable devices and enhanced internet connectivity. The increased requirements to map human emotions in order to comprehend human behavior for business to operate effectively will also significantly drive the affective computing market. Furthermore, the growing adoption of cloud-based technology is also boosting growth. But, on the other hand, huge expenditure costs involved in the manufacturing of affective computing systems can hinder the market growth. Some of the key industries in the market include Affectiva, Realeyes, THRIVE Learning System, Gestigon HQ, nViso SA, Beyond Verbal, Intel Corporation, and Crowd Emotion.


Market segmentation

The Affective Computing Market has been segmented based on technology, solutions, vertical and geography. By solution, the market is classified as Software and Hardware. The software solution holds a significant portion of the market share because of its widespread use in various verticals such as healthcare, media and entertainment, communication, and others.
By technology, the market is classified as Touchless and Touch-Based. The touch-based technology holds the largest market share. But the affective computing market analysis shows that the touchless technology market share is expanding and may even exceed the former due to its growing application and use by governments, automotive sector, and healthcare sector.
By vertical, the market is classified as Healthcare, Media and Entertainment, Government and Defence, Education, Leisure and Hospitality, Communication and Technology, Retail, and Others. The healthcare vertical contributes to the highest affective computing market share because of the technologies such as facial recognition which are used for specially-abled children and detection of any psychological disorders in the patients. The continuous advancement in the technologies is expected to further boost the market growth.
By geography, the market is classified as North America, South America, Middle East and Africa, Europe, and the Asia Pacific. The North America region accounts for the largest share of the market because of the rapid development of infrastructure, higher adoption of digital technologies, and the presence of various key players in the region. However, the Asia Pacific region is continuously growing due to rapid urbanization, higher use of consumer electronics, and growing internet penetration. This will lead to the growth in affective computing market size while expanding in other regions.

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